Card 02: Strategy & Positioning Checklist

• [ ] Section 1: The Phase Introduction (Text Block)

  • What it is: A short paragraph typed directly into Squarespace explaining that this phase is about building the strategic foundation—setting the creative guardrails and operational rules before the design work begins.

• [ ] Section 2: Consumer Behavioral Archetypes & Triggers (Image or Layout Asset)

  • Project Source: Brot & Lox

  • What to display: A clean typographic layout showing the Audience Mindsets & Purchasing Triggers (e.g., The Inconvenienced Purist vs. The Grab-and-Go Commuter). You can design this as a sleek text block directly in Squarespace or export it as a clean graphic card.

• [ ] Section 3: Visual Direction Mood Boards (Image Asset)

  • Project Source: Brot & Lox

  • What to export: Your beautifully curated project mood boards. This should be a clean, artistic grid of inspiration photos, textures, architecture, and typography styles that defined the warm, heritage European aesthetic for the bakery.

• [ ] Section 4: Digital Operational Tracker Workspace (Image Asset)

  • Project Source: Benchmark

  • What to export: A crisp, high-resolution screenshot of your customized Notion database dashboard.

  • The Checklist Fix: Ensure all real client names or sensitive dollar amounts are changed to generic placeholders (like "Client Alpha," "Lead Tracker," or "Project X"). Frame the screenshot nicely with a clean border or subtle shadow so it looks like a premium digital product.