Card 03: Visual Identity Systems & Logos Checklist

• [ ] Section 1: The Phase Introduction (Text Block)

  • What it is: A short paragraph explaining that a brand is more than just a logo. This phase is about engineering a scalable, unified visual system—from marks and typography to color psychology—built to give a business instant authority.

• [ ] Section 2: Core Logo Suite & Marks (Image Asset)

  • Project Source: Brot & Lox

  • What to export: A clean, minimal showcase of the primary logo, secondary logo variations, and custom brand marks or sub-marks. Display them flat against a clean cream background so the typography and vector lines shine.

• [ ] Section 3: Color Philosophy & Typography Layouts (Image Asset)

  • Project Source: Brot & Lox

  • What to export: A beautiful, editorial layout showing the curated brand palette (the warm earth tones, deep hues) and the typography pairings (header fonts, body fonts).

• [ ] Section 4: Brand Style Guide Spread (Image Asset)

  • Project Source: Brot & Lox

  • What to export: A sleek mockup showing a few pages from the official Brand Guidelines book (e.g., logo clear space rules, incorrect logo usage, pattern applications). This proves you don't just hand over a file; you hand over a system.